PRICING
Clear Pricing for a 360° Tour Tailored to Your Business
Each project is custom-scoped around the property, business goals, audience, and required features, with all pricing confirmed before work begins.
Your LUMARA 360 Investment
Each custom 360 tour begins with a one-time project investment for strategy, capture, and buildout, followed by ongoing monthly maintenance and support after launch.
phase 1 - create & launch
Starting at $3,950
One-time project investment: This covers strategic planning, onsite capture, branded tour development, interactive floor-plan inclusion, setup, testing, and launch.
PHASE 2 — Ongoing optimization, maintenance & support
Starting at $297/month
LUMARA 360 provides continued management after launch to keep the tour, content, links, visitor pathways, and active features accurate, functional, and current.
Custom-Scoped Pricing
Final pricing is custom-scoped to the property, access requirements, selected enhancements, travel, and level of ongoing support. The investment covers a complete, managed experience—from strategic design and professional capture through launch and continued optimization—not simply a scan or software link. All costs are confirmed in a clear proposal before work begins.
Signature Tour Features
High-Value Features Built Into the Experience
Interactive 2D Floor Plan
A clickable visual guide helps visitors understand how rooms, amenities, shared spaces, and property levels connect—and move directly to the areas they want to explore.
One standard interactive 2D floor plan is included with every LUMARA 360 Signature tour. Additional levels or unusually complex layouts may affect the final project scope.
AI-Assisted Visitor Guide
An optional AI-assisted guide may be incorporated to help visitors find approved information about rooms, amenities, services, policies, frequently asked questions, and next steps while exploring the tour.
Availability, capabilities, content requirements, and ongoing management are evaluated as part of the individual project scope.
Live Sales Presentation Inside the Tour
A sales representative meets live with a prospect inside the 360° tour, guides the viewing in real time, and answers questions while both explore the same spaces.
Designed for sales-led environments where a representative helps buyers evaluate a high-value, complex, or remotely located property or offering.
Project Considerations
Questions About Planning and Delivery
How Projects Begin
A Clear Beginning to Every Project
Every project begins with a complimentary discovery call to confirm general fit, objectives, and starting investment. Projects that move forward then begin with a paid Project Planning Retainer before detailed property review, an onsite walkthrough, and custom scope development begin.
The retainer covers the planning required to prepare a clear project scope, production timeline, and investment proposal. If the project moves forward, the retainer is applied in full toward the one-time project fee.
- ›Complimentary Discovery Call
- ›Project Planning Retainer
- ›Custom Scope & Investment Proposal
- ›Retainer Credited Toward the One-Time Project Fee